Retailers, make the most of 2021 with guest speaker Dr. Bridget Behe!

With the unusual spike in demand in 2020 for plants of all kinds, Bridget and her research team investigated the varied gardening motivations this year. Her presentation will show you results of that study as well as how to cash-in on those emerging motivations for buying plants.

Dr. Bridget Behe is currently a Professor of Horticultural Marketing at Michigan State University. She teaches courses on marketing and management for horticulture majors. Bridget has conducted over 100 consumer and market research projects on horticultural products, both edible and ornamental. She has written more than 500 publications in the trade press and peer-reviewed journals.

Learn more about Dr. Behe here.

Event Dates

  • January 27, 2021
    10:00 am - 11:00 am
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Event Location